Monthly Archives: September 2011

A white paper about white papers – Unlock the Gate!

Hi,

Why must white papers be locked behind a gate? Well, there really isn’t a reason for it. In fact, ungated white papers probably work better for vendors and consumers. This free white paper explains why and how to embrace the idea of just giving your white papers out without that darned form getting in the way.

You can get it on my web site here.

This white paper comes from ideas I learned from David Meerman Scott from Seth Godin and from Pragmatic Marketing classes I have taken.

Oh, I also have some personal experiences and ideas of my own that helped me come up with this white paper :-)

Thanks for reading it. You can leave comments here if you want to.

Gary

Again, you can download my new whitepaper on my web site here.