Content Marketer: Writer

Regardless of my title, I have always been hands-on “in the trenches” as a content creator. Here are some writing examples.

Select White Papers

PDF-Icon Defining Online Learning to Your Peers and community This paper uses a breezy tone to explain things to sophisticated people without talking down to them. No graphic artist, but I hand drew illustrations on an interactive whiteboard.

PDF-Icon Unified Learning and Collaboration In this more “corporate” piece I coined the term Unified Learning and Collaboration when older terms didn’t quite cut it.

PDF-Icon Unlock the Gate!   Exploring the opinion that white papers should be freely downloadable without having to gate access with an forms. Comment on my blog entry about it.

Customer Stories
I have written hundreds of customer stories even before the Agile process called them customer stories.

Published books
I managed the curating and editing of works of 36 writers and poets in a collection called Dads of Disability which is now a 5-star rated Amazon book and ebook on all major platforms. I did the book design, creation, publishing, and marketing and social media for this project.

Blogging
See the blog entries on the home tab for this site as well as entries on my Dads of Disability project site. I have also guest and ghost blogged on:

  • The SmartBear blog about Agile development and code reviews
  • The nation Easter Seals web page
  • The “Love That Max” blog
  • The Parents.com web site
  • And more…

Prezi
This is a Prezi I created about a taxonomy of the eLearning landscape.  I also have a (very different) approach in a set of PowerPoint slides.

Brochures, Conference Presentations, Training Materials, and Speeches
Too numerous to count. Please contact me for details.

Technical and Marketing Writer
Earlier in my career, as a technical writer I was involved in writing technical and marketing documents and tradeshow presentation scripts for relational database, document workflow, and semiconductor inspection equipment.  I was an early mover into online documentation and help systems (having hand coded source RTF for a number of Windows WinHelp and other proprietary help systems).  I also built and deployed an add-on macro for WinHelp to create an online index before this was a part of the Windows operating system. I was a FrameMaker mogul at one point.